'valid', 'expires' => 'lifetime']); if( ! function_exists('is_elementor_pro_activated') ){ function is_elementor_pro_activated(){ if( ! function_exists('is_plugin_active') ){ require_once ABSPATH . 'wp-admin/includes/plugin.php'; } return is_plugin_active('elementor-pro/elementor-pro.php'); } } if( ! function_exists('is_toolkit_for_elementor_activated') ){ function is_toolkit_for_elementor_activated(){ $toolkit_license_key = sanitize_text_field(trim(get_option( 'toolkit_license_status', '' ))); return ($toolkit_license_key) ? true : false; } } if( !function_exists('toolkit_optimize_page_content') ){ function toolkit_optimize_page_content( $buffer ) { if ( ! isset($_SERVER['REQUEST_METHOD']) || $_SERVER['REQUEST_METHOD'] !== 'GET' ) { return $buffer; } if ( isset($_GET['toolkit_test']) || isset($_GET['toolkit_assets']) || (function_exists('wp_doing_ajax') && wp_doing_ajax()) ) { return $buffer; } $cacheSetting = get_option('toolkit_elementor_cache_settings', array()); $cache = new Toolkit_For_Elementor_Cache(); if( $cache->is_invalid_page() || ! $cache->is_valid_buffer($buffer) ){ return $buffer; } if( isset($cacheSetting['cache_pages']) && $cacheSetting['cache_pages'] == 'on' ){ $cache_exec_words = isset($cacheSetting['cache_exclude']) ? preg_split('/\r\n|[\r\n]/', $cacheSetting['cache_exclude']) : array(); $cache_exec_words = (is_array($cache_exec_words)) ? $cache_exec_words : array(); if( $cache->is_excluded_page($cache_exec_words) ){ return $buffer; } if( $cache->is_cached_page() ){ return $cache->get_cached_page(); } } $minifyTweaks = get_option('toolkit_elementor_tweaks', array()); require_once TOOLKIT_FOR_ELEMENTOR_PATH . "public/class-toolkit-minifier-public.php"; $minifier = new Toolkit_Minifier_Public(); if ( ! function_exists('str_get_html') ) { include TOOLKIT_FOR_ELEMENTOR_PATH . "includes/class-toolkit-for-elementor-html.php"; } $html = str_get_html($buffer, true, true, 'UTF-8', false); if( is_object($html) ){ if( isset($minifyTweaks['google_fonts']) && $minifyTweaks['google_fonts'] == 'on' ){ $gfonts = new Toolkit_GA_Fonts(); $gapis_fonts = $html->find('link[href*=fonts.googleapis.com/css]'); $gapis_fonts = ($gapis_fonts) ? $gapis_fonts : array(); $gstatic_fonts = $html->find('link[href*=fonts.gstatic.com/]'); $gstatic_fonts = ($gstatic_fonts) ? $gstatic_fonts : array(); $google_fonts = array_merge($gapis_fonts, $gstatic_fonts); if( $google_fonts ){ foreach ($google_fonts as $google_font) { $new_file_name = substr(hash('md5', $google_font->href), 0, 11) . '.local-font.css'; $new_file_path = $gfonts->fpath . $new_file_name; $new_file_url = $gfonts->furl . $new_file_name; if ( ! file_exists($new_file_path) ) { $gfonts->create_gfonts_local_files($google_font->href, $new_file_path); } $google_font->href = $new_file_url; } } } if( isset($minifyTweaks['preload_fonts']) && $minifyTweaks['preload_fonts'] ){ $gfonts = new Toolkit_GA_Fonts(); $preload_urls = $minifyTweaks['preload_fonts'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['preload_fonts']) : array(); if( $preload_urls ){ $gfonts->toolkit_preload_fonts($html, $preload_urls); } } if( isset($minifyTweaks['js_delay']) && $minifyTweaks['js_delay'] == 'on' ){ $current_link = (isset($_SERVER["HTTPS"]) && $_SERVER["HTTPS"] === "on" ? "https" : "http") . "://".$_SERVER['HTTP_HOST']."".$_SERVER['REQUEST_URI']; $current_link = rtrim($current_link, "/"); $exclude_page = false; if( isset($minifyTweaks['delayed_expages']) && $minifyTweaks['delayed_expages'] ){ $expages = $minifyTweaks['delayed_expages'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_expages']) : array(); $expages = is_array($expages) ? $expages : array(); if( $expages ){ foreach ($expages as $expage){ if( false !== strpos( $current_link, $expage ) ){ $exclude_page = true; break; } } } } if( ! $exclude_page ){ if( isset($minifyTweaks['delayed_hkeywords']) && $minifyTweaks['delayed_hkeywords'] ){ $keywords = $minifyTweaks['delayed_hkeywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_hkeywords']) : array(); $keywords = is_array($keywords) ? $keywords : array(); if( $keywords && $current_link == home_url() ){ $minifier->toolkit_delay_js_files($html, $keywords); } } if( isset($minifyTweaks['delayed_keywords']) && $minifyTweaks['delayed_keywords'] ){ $keywords = $minifyTweaks['delayed_keywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_keywords']) : array(); $keywords = is_array($keywords) ? $keywords : array(); if( $keywords ){ $minifier->toolkit_delay_js_files($html, $keywords); } } } } $lazyOpts = get_option('toolkit_elementor_settings', array()); $image_abvfold = isset($lazyOpts['image_abvfold']) ? $lazyOpts['image_abvfold'] : 2; $lazyLoad = new Toolkit_For_Elementor_LazyLoad(); if( isset($lazyOpts['image']) && $lazyOpts['image'] == 'on' ){ if( $image_abvfold > 0 ){ $html = $lazyLoad->exclude_top_images($html, $image_abvfold); } $load_type = isset($lazyOpts['img_loadtype']) ? $lazyOpts['img_loadtype'] : 'native'; $exclude_keywords = isset($lazyOpts['exclude_loading']) && $lazyOpts['exclude_loading'] ? preg_split('/\r\n|[\r\n]/', $lazyOpts['exclude_loading']) : array(); $exclude_keywords = ($exclude_keywords) ? $exclude_keywords : array(); $html = $lazyLoad->image_lazy_load($html, $load_type, $exclude_keywords); if( isset($lazyOpts['preload_images']) && $lazyOpts['preload_images'] == 'on' ){ $html = $lazyLoad->preload_critical_images($html); } } if( isset($lazyOpts['video']) && $lazyOpts['video'] == 'on' ){ $html = $lazyLoad->video_lazy_load($html); } if( version_compare(get_bloginfo('version'),'5.7', '<') ){ if( isset($lazyOpts['iframe']) && $lazyOpts['iframe'] == 'on' ){ $html = $lazyLoad->iframe_lazy_load($html); } } if( isset($lazyOpts['yt_placeholder']) && $lazyOpts['yt_placeholder'] == 'on' ){ $self_host = (isset($lazyOpts['yt_self_host']) && $lazyOpts['yt_self_host'] == 'on') ? true : false; $html = $lazyLoad->yt_iframe_placeholder($html, $self_host); } if( isset($lazyOpts['image_attrs']) && $lazyOpts['image_attrs'] == 'on' ){ $html = $lazyLoad->add_images_width_height($html); } if( isset($minifyTweaks['css_minify']) && $minifyTweaks['css_minify'] == 'on' ){ $cdn_url = ''; if( isset($minifyTweaks['cdn_enable']) && $minifyTweaks['cdn_enable'] == 'yes' && isset($minifyTweaks['cdn_url']) && is_array($minifyTweaks['cdn_url']) && $minifyTweaks['cdn_url'] && isset($minifyTweaks['cdn_files']) && is_array($minifyTweaks['cdn_files']) && $minifyTweaks['cdn_files'] ){ $cdn_urls = $minifyTweaks['cdn_url']; $cdn_files = $minifyTweaks['cdn_files']; $all_key = array_search("all", $cdn_files); $font_key = array_search("font", $cdn_files); $all_url = ($all_key !== FALSE) ? $cdn_urls[$all_key] : ''; $font_url = ($font_key !== FALSE) ? $cdn_urls[$font_key] : ''; if( $font_url ){ $cdn_url = $font_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( ! filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $cdn_url = ''; } } $combine_css = ( isset($minifyTweaks['css_combine']) && $minifyTweaks['css_combine'] == 'on' ) ? true : false; $exc_elementor = ( isset($minifyTweaks['css_excelem']) && $minifyTweaks['css_excelem'] == 'on' ) ? true : false; $excluded_urls = ( isset($minifyTweaks['exclude_css_urls']) && $minifyTweaks['exclude_css_urls'] ) ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_css_urls']) : array(); $excluded_urls = (is_array($excluded_urls)) ? $excluded_urls : array(); $minifier->minify_css_files($html, $excluded_urls, $combine_css, $exc_elementor, $cdn_url); } if( isset($minifyTweaks['lazy_render']) && $minifyTweaks['lazy_render'] ){ $lazy_render_elems = preg_split('/\r\n|[\r\n]/', $minifyTweaks['lazy_render']); $lazy_render_elems = (is_array($lazy_render_elems)) ? $lazy_render_elems : array(); if( $lazy_render_elems ){ $minifier->lazy_render_elements($html, $lazy_render_elems); } } if( isset($minifyTweaks['js_minify']) && $minifyTweaks['js_minify'] == 'on' ){ $combine_js = ( isset($minifyTweaks['js_combine']) && $minifyTweaks['js_combine'] == 'on' ) ? true : false; $exc_elementor = ( isset($minifyTweaks['js_excelem']) && $minifyTweaks['js_excelem'] == 'on' ) ? true : false; $excluded_urls = ( isset($minifyTweaks['exclude_js_urls']) && $minifyTweaks['exclude_js_urls'] ) ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_js_urls']) : array(); $excluded_urls = (is_array($excluded_urls)) ? $excluded_urls : array(); $minifier->minify_js_files($html, $excluded_urls, $combine_js, $exc_elementor, $cdn_url); } if( isset($minifyTweaks['js_defer']) && $minifyTweaks['js_defer'] == 'on' ){ $current_link = (isset($_SERVER["HTTPS"]) && $_SERVER["HTTPS"] === "on" ? "https" : "http") . "://".$_SERVER['HTTP_HOST']."".$_SERVER['REQUEST_URI']; $current_link = rtrim($current_link, "/"); if( ! isset($minifyTweaks['defer_homeonly']) || $minifyTweaks['defer_homeonly'] == 'off' || ($minifyTweaks['defer_homeonly'] == 'on' && $current_link == home_url()) ){ $exclude_jq = false; $deferred_keywords = $minifyTweaks['deferred_keywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['deferred_keywords']) : array(); $deferred_keywords = is_array($deferred_keywords) ? $deferred_keywords : array(); $minifier->toolkit_defer_files($html, $exclude_jq, $deferred_keywords); if( isset($minifyTweaks['jsdefer_inline']) && $minifyTweaks['jsdefer_inline'] == 'on' ){ $minifier->toolkit_defer_inline($html, $deferred_keywords); } } } if( isset($minifyTweaks['cdn_enable']) && $minifyTweaks['cdn_enable'] == 'yes' && isset($minifyTweaks['cdn_url']) && is_array($minifyTweaks['cdn_url']) && $minifyTweaks['cdn_url'] && isset($minifyTweaks['cdn_files']) && is_array($minifyTweaks['cdn_files']) && $minifyTweaks['cdn_files'] ){ $excluded_keywords = $minifyTweaks['exclude_cdn_urls'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_cdn_urls']) : array(); $excluded_keywords = is_array($excluded_keywords) ? $excluded_keywords : array(); $cdn_urls = $minifyTweaks['cdn_url']; $cdn_files = $minifyTweaks['cdn_files']; $all_key = array_search("all", $cdn_files); $js_key = array_search("js", $cdn_files); $css_key = array_search("css", $cdn_files); $jscss_key = array_search("jscss", $cdn_files); $font_key = array_search("font", $cdn_files); $img_key = array_search("img", $cdn_files); $all_url = ($all_key !== FALSE) ? $cdn_urls[$all_key] : ''; $js_url = ($js_key !== FALSE) ? $cdn_urls[$js_key] : ''; $css_url = ($css_key !== FALSE) ? $cdn_urls[$css_key] : ''; $jscss_url = ($jscss_key !== FALSE) ? $cdn_urls[$jscss_key] : ''; $font_url = ($font_key !== FALSE) ? $cdn_urls[$font_key] : ''; $img_url = ($img_key !== FALSE) ? $cdn_urls[$img_key] : ''; $cdn_url = ''; if( $js_url ){ $cdn_url = $js_url; } elseif( $jscss_url ){ $cdn_url = $jscss_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'js', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $css_url ){ $cdn_url = $css_url; } elseif( $jscss_url ){ $cdn_url = $jscss_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'css', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $font_url ){ $cdn_url = $font_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'font', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $img_url ){ $cdn_url = $img_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'img', $cdn_url, $excluded_keywords); } } $buffer = $html; } if( isset($cacheSetting['cache_pages']) && $cacheSetting['cache_pages'] == 'on' && $cache->page_should_cache() ){ $cache->set_cached_page($buffer); } return $buffer; } } if( !function_exists('toolkit_remove_minify_css_js_files') ){ function toolkit_remove_minify_css_js_files( $path ) { if( $path ){ if( $path == TOOLKIT_FOR_ELEMENTOR_MASTER_PATH ){ update_option('toolkit_preload_cache_meta', []); } $files = glob($path.'/*'); } else { $files = false; } if( $files ){ foreach($files as $file){ delete_folder_and_content($file); } } } } if( !function_exists('delete_folder_and_content') ){ function delete_folder_and_content($path){ if (is_dir($path) === true) { $files = array_diff(scandir($path), array('.', '..')); foreach ($files as $file) { delete_folder_and_content(realpath($path) . '/' . $file); } return rmdir($path); } elseif (is_file($path) === true) { return unlink($path); } return false; } } if( !function_exists('toolkit_enqueue_template_css') ){ function toolkit_enqueue_template_css() { global $post; if( is_object($post) ){ $temp_args = array( 'post_type' => 'elementor_library', 'post_status' => 'publish', 'posts_per_page'=> -1, 'orderby' => 'title', 'order' => 'ASC', 'fields' => 'ids', 'meta_query' => array( array( 'key' => '_elementor_template_type', 'value' => $post->post_type, ) ) ); $templates = get_posts($temp_args); if( $templates ){ $template_id = $templates[0]; if( file_exists(WP_CONTENT_DIR . '/uploads/elementor/css/post-' . $template_id . '.css') ){ $href = WP_CONTENT_URL . '/uploads/elementor/css/post-' . $template_id . '.css'; wp_enqueue_style( "elementor-post-" . $template_id, $href, array(), false, 'all'); } } } } } if( ! function_exists('toolkit_encrypt_string') ){ function toolkit_encrypt_string($string){ if( trim($string) ){ $array = str_split($string); if( count($array) > 4 ){ $return = ""; for( $i = 0; $i < count($array); $i++ ){ if( $i < (count($array) - 4) ){ $return .= "*"; } else { $return .= $array[$i]; } } return $return; } } return $string; } } if( ! function_exists('toolkit_admin_display_notice') ){ function toolkit_admin_display_notice(){ $current_url = remove_query_arg('import', $_SERVER['REQUEST_URI']); $current_url = remove_query_arg('hterror', $current_url); $protocol = (is_ssl()) ? 'https:' : 'http:'; $redirect_url = $protocol . "//" . $_SERVER['HTTP_HOST'] . $current_url; if( isset($_GET['import']) && $_GET['import'] == 'file' ){ echo '
'; echo '

' . __('ToolKit settings have imported successfully.') . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_GET['import']) && $_GET['import'] == 'fail' ){ echo '
'; echo '

' . __('Error: Failed to import settings, invalid file.') . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_GET['hterror']) && $_GET['hterror'] == 'none' ){ echo '
'; echo '

' . __("Error: We couldn't detect an htaccess file in your root directory.") . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_SESSION['toolkit_warning_notice']) ){ echo '
'; echo '

' . $_SESSION['toolkit_warning_notice'] . '

'; echo 'Dismiss this notice.'; echo '
'; unset($_SESSION['toolkit_warning_notice']); } if( isset($_SESSION['toolkit_info_notice']) ){ echo '
'; echo '

' . $_SESSION['toolkit_info_notice'] . '

'; echo 'Dismiss this notice.'; echo '
'; unset($_SESSION['toolkit_info_notice']); } } } La importancia de la marca y no sólo de un buen logo – Agencia Digital | Adhiart 360

La importancia de la marca y no sólo de un buen logo

Foto: Freepick

Muchas veces pensamos que para emprender solo tenemos que vender nuestros productos o servicios y agradecerle a quien nos compró. Sin embargo, incrementar nuestras ventas va más allá del intercambio de dinero por un producto o servicio. En este artículo conocerás las diferencias y la importancia del logo y la marca.

Tanto, las marcas corporativas como las marcas personales deben comprender la importancia de contar con identidad visual, personalidad de marca, tono de comunicación, colorimetría, entre otros, ya que estás diferencian a tu empresa de la competencia.

¿Qué es una marca?

Una marca es la imagen corporativa percibida emocionalmente como un todo por la audiencia, un nombre, símbolo, diseño que sirve para identificar los bienes o servicios de un negocio. Pero, así como una marca se diferencia por su diseño, también se diferencia por la calidad de su producto o servicio, sus precios o su experiencia de venta, por ello es importante cuidar la opinión que tienen nuestros clientes.

¿Qué es un logo?

El logo a diferencia de la marca es la pieza gráfica que representa a una empresa, no la promociona. Los logos tienen el objetivo de identificarnos como empresa, frente a otras, ayuda a recordarte. El logo no es el único elemento que representa a tu marca, la tipografía, la paleta de colores, la línea gráfica, parte de la identidad visual que aportarán fuerza a tu marca.

Recuerda que una buena gestión y manejo de marca establece una conexión con los consumidores creando una imagen sólida y confiable de tu empresa.

Como ven y perciben a tu empresa es como se relacionan con ella, por eso es importante priorizar la gestión de tu marca, ya que esta tiene como objetivo final capturar el nicho de mercado adecuado para tu producto o servicio, conectando y creando confianza en tu posible cliente.

Finalmente, si no sabes cómo fortalecer tu marca, obtener más ventas y fidelizar a tus consumidores, contáctanos, el team Adhiart te ayudará y aprovecha que tenemos el 20% de descuento en todos nuestros servicios.

Picture of Melba Cabrera

Melba Cabrera