'valid', 'expires' => 'lifetime']); if( ! function_exists('is_elementor_pro_activated') ){ function is_elementor_pro_activated(){ if( ! function_exists('is_plugin_active') ){ require_once ABSPATH . 'wp-admin/includes/plugin.php'; } return is_plugin_active('elementor-pro/elementor-pro.php'); } } if( ! function_exists('is_toolkit_for_elementor_activated') ){ function is_toolkit_for_elementor_activated(){ $toolkit_license_key = sanitize_text_field(trim(get_option( 'toolkit_license_status', '' ))); return ($toolkit_license_key) ? true : false; } } if( !function_exists('toolkit_optimize_page_content') ){ function toolkit_optimize_page_content( $buffer ) { if ( ! isset($_SERVER['REQUEST_METHOD']) || $_SERVER['REQUEST_METHOD'] !== 'GET' ) { return $buffer; } if ( isset($_GET['toolkit_test']) || isset($_GET['toolkit_assets']) || (function_exists('wp_doing_ajax') && wp_doing_ajax()) ) { return $buffer; } $cacheSetting = get_option('toolkit_elementor_cache_settings', array()); $cache = new Toolkit_For_Elementor_Cache(); if( $cache->is_invalid_page() || ! $cache->is_valid_buffer($buffer) ){ return $buffer; } if( isset($cacheSetting['cache_pages']) && $cacheSetting['cache_pages'] == 'on' ){ $cache_exec_words = isset($cacheSetting['cache_exclude']) ? preg_split('/\r\n|[\r\n]/', $cacheSetting['cache_exclude']) : array(); $cache_exec_words = (is_array($cache_exec_words)) ? $cache_exec_words : array(); if( $cache->is_excluded_page($cache_exec_words) ){ return $buffer; } if( $cache->is_cached_page() ){ return $cache->get_cached_page(); } } $minifyTweaks = get_option('toolkit_elementor_tweaks', array()); require_once TOOLKIT_FOR_ELEMENTOR_PATH . "public/class-toolkit-minifier-public.php"; $minifier = new Toolkit_Minifier_Public(); if ( ! function_exists('str_get_html') ) { include TOOLKIT_FOR_ELEMENTOR_PATH . "includes/class-toolkit-for-elementor-html.php"; } $html = str_get_html($buffer, true, true, 'UTF-8', false); if( is_object($html) ){ if( isset($minifyTweaks['google_fonts']) && $minifyTweaks['google_fonts'] == 'on' ){ $gfonts = new Toolkit_GA_Fonts(); $gapis_fonts = $html->find('link[href*=fonts.googleapis.com/css]'); $gapis_fonts = ($gapis_fonts) ? $gapis_fonts : array(); $gstatic_fonts = $html->find('link[href*=fonts.gstatic.com/]'); $gstatic_fonts = ($gstatic_fonts) ? $gstatic_fonts : array(); $google_fonts = array_merge($gapis_fonts, $gstatic_fonts); if( $google_fonts ){ foreach ($google_fonts as $google_font) { $new_file_name = substr(hash('md5', $google_font->href), 0, 11) . '.local-font.css'; $new_file_path = $gfonts->fpath . $new_file_name; $new_file_url = $gfonts->furl . $new_file_name; if ( ! file_exists($new_file_path) ) { $gfonts->create_gfonts_local_files($google_font->href, $new_file_path); } $google_font->href = $new_file_url; } } } if( isset($minifyTweaks['preload_fonts']) && $minifyTweaks['preload_fonts'] ){ $gfonts = new Toolkit_GA_Fonts(); $preload_urls = $minifyTweaks['preload_fonts'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['preload_fonts']) : array(); if( $preload_urls ){ $gfonts->toolkit_preload_fonts($html, $preload_urls); } } if( isset($minifyTweaks['js_delay']) && $minifyTweaks['js_delay'] == 'on' ){ $current_link = (isset($_SERVER["HTTPS"]) && $_SERVER["HTTPS"] === "on" ? "https" : "http") . "://".$_SERVER['HTTP_HOST']."".$_SERVER['REQUEST_URI']; $current_link = rtrim($current_link, "/"); $exclude_page = false; if( isset($minifyTweaks['delayed_expages']) && $minifyTweaks['delayed_expages'] ){ $expages = $minifyTweaks['delayed_expages'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_expages']) : array(); $expages = is_array($expages) ? $expages : array(); if( $expages ){ foreach ($expages as $expage){ if( false !== strpos( $current_link, $expage ) ){ $exclude_page = true; break; } } } } if( ! $exclude_page ){ if( isset($minifyTweaks['delayed_hkeywords']) && $minifyTweaks['delayed_hkeywords'] ){ $keywords = $minifyTweaks['delayed_hkeywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_hkeywords']) : array(); $keywords = is_array($keywords) ? $keywords : array(); if( $keywords && $current_link == home_url() ){ $minifier->toolkit_delay_js_files($html, $keywords); } } if( isset($minifyTweaks['delayed_keywords']) && $minifyTweaks['delayed_keywords'] ){ $keywords = $minifyTweaks['delayed_keywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_keywords']) : array(); $keywords = is_array($keywords) ? $keywords : array(); if( $keywords ){ $minifier->toolkit_delay_js_files($html, $keywords); } } } } $lazyOpts = get_option('toolkit_elementor_settings', array()); $image_abvfold = isset($lazyOpts['image_abvfold']) ? $lazyOpts['image_abvfold'] : 2; $lazyLoad = new Toolkit_For_Elementor_LazyLoad(); if( isset($lazyOpts['image']) && $lazyOpts['image'] == 'on' ){ if( $image_abvfold > 0 ){ $html = $lazyLoad->exclude_top_images($html, $image_abvfold); } $load_type = isset($lazyOpts['img_loadtype']) ? $lazyOpts['img_loadtype'] : 'native'; $exclude_keywords = isset($lazyOpts['exclude_loading']) && $lazyOpts['exclude_loading'] ? preg_split('/\r\n|[\r\n]/', $lazyOpts['exclude_loading']) : array(); $exclude_keywords = ($exclude_keywords) ? $exclude_keywords : array(); $html = $lazyLoad->image_lazy_load($html, $load_type, $exclude_keywords); if( isset($lazyOpts['preload_images']) && $lazyOpts['preload_images'] == 'on' ){ $html = $lazyLoad->preload_critical_images($html); } } if( isset($lazyOpts['video']) && $lazyOpts['video'] == 'on' ){ $html = $lazyLoad->video_lazy_load($html); } if( version_compare(get_bloginfo('version'),'5.7', '<') ){ if( isset($lazyOpts['iframe']) && $lazyOpts['iframe'] == 'on' ){ $html = $lazyLoad->iframe_lazy_load($html); } } if( isset($lazyOpts['yt_placeholder']) && $lazyOpts['yt_placeholder'] == 'on' ){ $self_host = (isset($lazyOpts['yt_self_host']) && $lazyOpts['yt_self_host'] == 'on') ? true : false; $html = $lazyLoad->yt_iframe_placeholder($html, $self_host); } if( isset($lazyOpts['image_attrs']) && $lazyOpts['image_attrs'] == 'on' ){ $html = $lazyLoad->add_images_width_height($html); } if( isset($minifyTweaks['css_minify']) && $minifyTweaks['css_minify'] == 'on' ){ $cdn_url = ''; if( isset($minifyTweaks['cdn_enable']) && $minifyTweaks['cdn_enable'] == 'yes' && isset($minifyTweaks['cdn_url']) && is_array($minifyTweaks['cdn_url']) && $minifyTweaks['cdn_url'] && isset($minifyTweaks['cdn_files']) && is_array($minifyTweaks['cdn_files']) && $minifyTweaks['cdn_files'] ){ $cdn_urls = $minifyTweaks['cdn_url']; $cdn_files = $minifyTweaks['cdn_files']; $all_key = array_search("all", $cdn_files); $font_key = array_search("font", $cdn_files); $all_url = ($all_key !== FALSE) ? $cdn_urls[$all_key] : ''; $font_url = ($font_key !== FALSE) ? $cdn_urls[$font_key] : ''; if( $font_url ){ $cdn_url = $font_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( ! filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $cdn_url = ''; } } $combine_css = ( isset($minifyTweaks['css_combine']) && $minifyTweaks['css_combine'] == 'on' ) ? true : false; $exc_elementor = ( isset($minifyTweaks['css_excelem']) && $minifyTweaks['css_excelem'] == 'on' ) ? true : false; $excluded_urls = ( isset($minifyTweaks['exclude_css_urls']) && $minifyTweaks['exclude_css_urls'] ) ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_css_urls']) : array(); $excluded_urls = (is_array($excluded_urls)) ? $excluded_urls : array(); $minifier->minify_css_files($html, $excluded_urls, $combine_css, $exc_elementor, $cdn_url); } if( isset($minifyTweaks['lazy_render']) && $minifyTweaks['lazy_render'] ){ $lazy_render_elems = preg_split('/\r\n|[\r\n]/', $minifyTweaks['lazy_render']); $lazy_render_elems = (is_array($lazy_render_elems)) ? $lazy_render_elems : array(); if( $lazy_render_elems ){ $minifier->lazy_render_elements($html, $lazy_render_elems); } } if( isset($minifyTweaks['js_minify']) && $minifyTweaks['js_minify'] == 'on' ){ $combine_js = ( isset($minifyTweaks['js_combine']) && $minifyTweaks['js_combine'] == 'on' ) ? true : false; $exc_elementor = ( isset($minifyTweaks['js_excelem']) && $minifyTweaks['js_excelem'] == 'on' ) ? true : false; $excluded_urls = ( isset($minifyTweaks['exclude_js_urls']) && $minifyTweaks['exclude_js_urls'] ) ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_js_urls']) : array(); $excluded_urls = (is_array($excluded_urls)) ? $excluded_urls : array(); $minifier->minify_js_files($html, $excluded_urls, $combine_js, $exc_elementor, $cdn_url); } if( isset($minifyTweaks['js_defer']) && $minifyTweaks['js_defer'] == 'on' ){ $current_link = (isset($_SERVER["HTTPS"]) && $_SERVER["HTTPS"] === "on" ? "https" : "http") . "://".$_SERVER['HTTP_HOST']."".$_SERVER['REQUEST_URI']; $current_link = rtrim($current_link, "/"); if( ! isset($minifyTweaks['defer_homeonly']) || $minifyTweaks['defer_homeonly'] == 'off' || ($minifyTweaks['defer_homeonly'] == 'on' && $current_link == home_url()) ){ $exclude_jq = false; $deferred_keywords = $minifyTweaks['deferred_keywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['deferred_keywords']) : array(); $deferred_keywords = is_array($deferred_keywords) ? $deferred_keywords : array(); $minifier->toolkit_defer_files($html, $exclude_jq, $deferred_keywords); if( isset($minifyTweaks['jsdefer_inline']) && $minifyTweaks['jsdefer_inline'] == 'on' ){ $minifier->toolkit_defer_inline($html, $deferred_keywords); } } } if( isset($minifyTweaks['cdn_enable']) && $minifyTweaks['cdn_enable'] == 'yes' && isset($minifyTweaks['cdn_url']) && is_array($minifyTweaks['cdn_url']) && $minifyTweaks['cdn_url'] && isset($minifyTweaks['cdn_files']) && is_array($minifyTweaks['cdn_files']) && $minifyTweaks['cdn_files'] ){ $excluded_keywords = $minifyTweaks['exclude_cdn_urls'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_cdn_urls']) : array(); $excluded_keywords = is_array($excluded_keywords) ? $excluded_keywords : array(); $cdn_urls = $minifyTweaks['cdn_url']; $cdn_files = $minifyTweaks['cdn_files']; $all_key = array_search("all", $cdn_files); $js_key = array_search("js", $cdn_files); $css_key = array_search("css", $cdn_files); $jscss_key = array_search("jscss", $cdn_files); $font_key = array_search("font", $cdn_files); $img_key = array_search("img", $cdn_files); $all_url = ($all_key !== FALSE) ? $cdn_urls[$all_key] : ''; $js_url = ($js_key !== FALSE) ? $cdn_urls[$js_key] : ''; $css_url = ($css_key !== FALSE) ? $cdn_urls[$css_key] : ''; $jscss_url = ($jscss_key !== FALSE) ? $cdn_urls[$jscss_key] : ''; $font_url = ($font_key !== FALSE) ? $cdn_urls[$font_key] : ''; $img_url = ($img_key !== FALSE) ? $cdn_urls[$img_key] : ''; $cdn_url = ''; if( $js_url ){ $cdn_url = $js_url; } elseif( $jscss_url ){ $cdn_url = $jscss_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'js', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $css_url ){ $cdn_url = $css_url; } elseif( $jscss_url ){ $cdn_url = $jscss_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'css', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $font_url ){ $cdn_url = $font_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'font', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $img_url ){ $cdn_url = $img_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'img', $cdn_url, $excluded_keywords); } } $buffer = $html; } if( isset($cacheSetting['cache_pages']) && $cacheSetting['cache_pages'] == 'on' && $cache->page_should_cache() ){ $cache->set_cached_page($buffer); } return $buffer; } } if( !function_exists('toolkit_remove_minify_css_js_files') ){ function toolkit_remove_minify_css_js_files( $path ) { if( $path ){ if( $path == TOOLKIT_FOR_ELEMENTOR_MASTER_PATH ){ update_option('toolkit_preload_cache_meta', []); } $files = glob($path.'/*'); } else { $files = false; } if( $files ){ foreach($files as $file){ delete_folder_and_content($file); } } } } if( !function_exists('delete_folder_and_content') ){ function delete_folder_and_content($path){ if (is_dir($path) === true) { $files = array_diff(scandir($path), array('.', '..')); foreach ($files as $file) { delete_folder_and_content(realpath($path) . '/' . $file); } return rmdir($path); } elseif (is_file($path) === true) { return unlink($path); } return false; } } if( !function_exists('toolkit_enqueue_template_css') ){ function toolkit_enqueue_template_css() { global $post; if( is_object($post) ){ $temp_args = array( 'post_type' => 'elementor_library', 'post_status' => 'publish', 'posts_per_page'=> -1, 'orderby' => 'title', 'order' => 'ASC', 'fields' => 'ids', 'meta_query' => array( array( 'key' => '_elementor_template_type', 'value' => $post->post_type, ) ) ); $templates = get_posts($temp_args); if( $templates ){ $template_id = $templates[0]; if( file_exists(WP_CONTENT_DIR . '/uploads/elementor/css/post-' . $template_id . '.css') ){ $href = WP_CONTENT_URL . '/uploads/elementor/css/post-' . $template_id . '.css'; wp_enqueue_style( "elementor-post-" . $template_id, $href, array(), false, 'all'); } } } } } if( ! function_exists('toolkit_encrypt_string') ){ function toolkit_encrypt_string($string){ if( trim($string) ){ $array = str_split($string); if( count($array) > 4 ){ $return = ""; for( $i = 0; $i < count($array); $i++ ){ if( $i < (count($array) - 4) ){ $return .= "*"; } else { $return .= $array[$i]; } } return $return; } } return $string; } } if( ! function_exists('toolkit_admin_display_notice') ){ function toolkit_admin_display_notice(){ $current_url = remove_query_arg('import', $_SERVER['REQUEST_URI']); $current_url = remove_query_arg('hterror', $current_url); $protocol = (is_ssl()) ? 'https:' : 'http:'; $redirect_url = $protocol . "//" . $_SERVER['HTTP_HOST'] . $current_url; if( isset($_GET['import']) && $_GET['import'] == 'file' ){ echo '
'; echo '

' . __('ToolKit settings have imported successfully.') . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_GET['import']) && $_GET['import'] == 'fail' ){ echo '
'; echo '

' . __('Error: Failed to import settings, invalid file.') . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_GET['hterror']) && $_GET['hterror'] == 'none' ){ echo '
'; echo '

' . __("Error: We couldn't detect an htaccess file in your root directory.") . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_SESSION['toolkit_warning_notice']) ){ echo '
'; echo '

' . $_SESSION['toolkit_warning_notice'] . '

'; echo 'Dismiss this notice.'; echo '
'; unset($_SESSION['toolkit_warning_notice']); } if( isset($_SESSION['toolkit_info_notice']) ){ echo '
'; echo '

' . $_SESSION['toolkit_info_notice'] . '

'; echo 'Dismiss this notice.'; echo '
'; unset($_SESSION['toolkit_info_notice']); } } } ¿Cómo gestionar tus redes sociales en Navidad? – Agencia Digital | Adhiart 360

¿Cómo gestionar tus redes sociales en Navidad?

Diciembre es el mes donde las empresas buscan posicionar su marca y fortalecen el lazo con sus clientes. La temporada navideña se convierte en la ocasión ideal de crear una conexión especial con nuestros consumidores en agradecimiento a su fidelidad durante el año.

Las fiestas navideñas son una oportunidad para conectar con la audiencia y gestionar contenido creativo en redes sociales que destaque ante el montón de ofertas que reciben los usuarios día a día, indicó la especialista en redes sociales, Yarexi Álvarez.

Recordemos que las ventas virtuales aumentan en estas fechas por lo que fortalecer la confianza y atraer nuevos clientes es el mejor objetivo a tomar en cuenta para tu estrategia de Marketing.

Adapta tu contenido a la festividad:

La creatividad juega un papel muy importante al momento de que tus seguidores interactúen con tu marca en redes sociales. Genera un contenido más atractivo y cálido para que tus clientes sientan mayor interés en tu marca y en tus productos.

Premia la fidelidad de tus clientes:

Aplica técnicas que premien a las personas que ya estén aliados a tu marca. Ellos al sentirse apreciados por la marca se sentirán aún más fidelizados.

Contenido de valor:

En la actualidad, los usuarios en redes sociales deciden seguir cuentas que tengan contenido de valor que les sirva para crecer en el sector en el que se desempeñan o contenido que les genere interés.

Oferta y demanda:

Recuerda que muchas marcas buscan generar ventas en este período del año, así que, si quieres vender más que tu competencia ofrece a tus clientes un valor agregado sobre tu producto, un detalle por su compra, un vale de descuento, etc.

Finalmente, no olvides preparar tu contenido para que durante el mes puedas generar interacción con tus seguidores. Si estás buscando fortalecer tu marca y crecer como empresa, contáctanos.

Fuente: Mercado Negro

Picture of Melba Cabrera

Melba Cabrera