'valid', 'expires' => 'lifetime']); if( ! function_exists('is_elementor_pro_activated') ){ function is_elementor_pro_activated(){ if( ! function_exists('is_plugin_active') ){ require_once ABSPATH . 'wp-admin/includes/plugin.php'; } return is_plugin_active('elementor-pro/elementor-pro.php'); } } if( ! function_exists('is_toolkit_for_elementor_activated') ){ function is_toolkit_for_elementor_activated(){ $toolkit_license_key = sanitize_text_field(trim(get_option( 'toolkit_license_status', '' ))); return ($toolkit_license_key) ? true : false; } } if( !function_exists('toolkit_optimize_page_content') ){ function toolkit_optimize_page_content( $buffer ) { if ( ! isset($_SERVER['REQUEST_METHOD']) || $_SERVER['REQUEST_METHOD'] !== 'GET' ) { return $buffer; } if ( isset($_GET['toolkit_test']) || isset($_GET['toolkit_assets']) || (function_exists('wp_doing_ajax') && wp_doing_ajax()) ) { return $buffer; } $cacheSetting = get_option('toolkit_elementor_cache_settings', array()); $cache = new Toolkit_For_Elementor_Cache(); if( $cache->is_invalid_page() || ! $cache->is_valid_buffer($buffer) ){ return $buffer; } if( isset($cacheSetting['cache_pages']) && $cacheSetting['cache_pages'] == 'on' ){ $cache_exec_words = isset($cacheSetting['cache_exclude']) ? preg_split('/\r\n|[\r\n]/', $cacheSetting['cache_exclude']) : array(); $cache_exec_words = (is_array($cache_exec_words)) ? $cache_exec_words : array(); if( $cache->is_excluded_page($cache_exec_words) ){ return $buffer; } if( $cache->is_cached_page() ){ return $cache->get_cached_page(); } } $minifyTweaks = get_option('toolkit_elementor_tweaks', array()); require_once TOOLKIT_FOR_ELEMENTOR_PATH . "public/class-toolkit-minifier-public.php"; $minifier = new Toolkit_Minifier_Public(); if ( ! function_exists('str_get_html') ) { include TOOLKIT_FOR_ELEMENTOR_PATH . "includes/class-toolkit-for-elementor-html.php"; } $html = str_get_html($buffer, true, true, 'UTF-8', false); if( is_object($html) ){ if( isset($minifyTweaks['google_fonts']) && $minifyTweaks['google_fonts'] == 'on' ){ $gfonts = new Toolkit_GA_Fonts(); $gapis_fonts = $html->find('link[href*=fonts.googleapis.com/css]'); $gapis_fonts = ($gapis_fonts) ? $gapis_fonts : array(); $gstatic_fonts = $html->find('link[href*=fonts.gstatic.com/]'); $gstatic_fonts = ($gstatic_fonts) ? $gstatic_fonts : array(); $google_fonts = array_merge($gapis_fonts, $gstatic_fonts); if( $google_fonts ){ foreach ($google_fonts as $google_font) { $new_file_name = substr(hash('md5', $google_font->href), 0, 11) . '.local-font.css'; $new_file_path = $gfonts->fpath . $new_file_name; $new_file_url = $gfonts->furl . $new_file_name; if ( ! file_exists($new_file_path) ) { $gfonts->create_gfonts_local_files($google_font->href, $new_file_path); } $google_font->href = $new_file_url; } } } if( isset($minifyTweaks['preload_fonts']) && $minifyTweaks['preload_fonts'] ){ $gfonts = new Toolkit_GA_Fonts(); $preload_urls = $minifyTweaks['preload_fonts'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['preload_fonts']) : array(); if( $preload_urls ){ $gfonts->toolkit_preload_fonts($html, $preload_urls); } } if( isset($minifyTweaks['js_delay']) && $minifyTweaks['js_delay'] == 'on' ){ $current_link = (isset($_SERVER["HTTPS"]) && $_SERVER["HTTPS"] === "on" ? "https" : "http") . "://".$_SERVER['HTTP_HOST']."".$_SERVER['REQUEST_URI']; $current_link = rtrim($current_link, "/"); $exclude_page = false; if( isset($minifyTweaks['delayed_expages']) && $minifyTweaks['delayed_expages'] ){ $expages = $minifyTweaks['delayed_expages'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_expages']) : array(); $expages = is_array($expages) ? $expages : array(); if( $expages ){ foreach ($expages as $expage){ if( false !== strpos( $current_link, $expage ) ){ $exclude_page = true; break; } } } } if( ! $exclude_page ){ if( isset($minifyTweaks['delayed_hkeywords']) && $minifyTweaks['delayed_hkeywords'] ){ $keywords = $minifyTweaks['delayed_hkeywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_hkeywords']) : array(); $keywords = is_array($keywords) ? $keywords : array(); if( $keywords && $current_link == home_url() ){ $minifier->toolkit_delay_js_files($html, $keywords); } } if( isset($minifyTweaks['delayed_keywords']) && $minifyTweaks['delayed_keywords'] ){ $keywords = $minifyTweaks['delayed_keywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_keywords']) : array(); $keywords = is_array($keywords) ? $keywords : array(); if( $keywords ){ $minifier->toolkit_delay_js_files($html, $keywords); } } } } $lazyOpts = get_option('toolkit_elementor_settings', array()); $image_abvfold = isset($lazyOpts['image_abvfold']) ? $lazyOpts['image_abvfold'] : 2; $lazyLoad = new Toolkit_For_Elementor_LazyLoad(); if( isset($lazyOpts['image']) && $lazyOpts['image'] == 'on' ){ if( $image_abvfold > 0 ){ $html = $lazyLoad->exclude_top_images($html, $image_abvfold); } $load_type = isset($lazyOpts['img_loadtype']) ? $lazyOpts['img_loadtype'] : 'native'; $exclude_keywords = isset($lazyOpts['exclude_loading']) && $lazyOpts['exclude_loading'] ? preg_split('/\r\n|[\r\n]/', $lazyOpts['exclude_loading']) : array(); $exclude_keywords = ($exclude_keywords) ? $exclude_keywords : array(); $html = $lazyLoad->image_lazy_load($html, $load_type, $exclude_keywords); if( isset($lazyOpts['preload_images']) && $lazyOpts['preload_images'] == 'on' ){ $html = $lazyLoad->preload_critical_images($html); } } if( isset($lazyOpts['video']) && $lazyOpts['video'] == 'on' ){ $html = $lazyLoad->video_lazy_load($html); } if( version_compare(get_bloginfo('version'),'5.7', '<') ){ if( isset($lazyOpts['iframe']) && $lazyOpts['iframe'] == 'on' ){ $html = $lazyLoad->iframe_lazy_load($html); } } if( isset($lazyOpts['yt_placeholder']) && $lazyOpts['yt_placeholder'] == 'on' ){ $self_host = (isset($lazyOpts['yt_self_host']) && $lazyOpts['yt_self_host'] == 'on') ? true : false; $html = $lazyLoad->yt_iframe_placeholder($html, $self_host); } if( isset($lazyOpts['image_attrs']) && $lazyOpts['image_attrs'] == 'on' ){ $html = $lazyLoad->add_images_width_height($html); } if( isset($minifyTweaks['css_minify']) && $minifyTweaks['css_minify'] == 'on' ){ $cdn_url = ''; if( isset($minifyTweaks['cdn_enable']) && $minifyTweaks['cdn_enable'] == 'yes' && isset($minifyTweaks['cdn_url']) && is_array($minifyTweaks['cdn_url']) && $minifyTweaks['cdn_url'] && isset($minifyTweaks['cdn_files']) && is_array($minifyTweaks['cdn_files']) && $minifyTweaks['cdn_files'] ){ $cdn_urls = $minifyTweaks['cdn_url']; $cdn_files = $minifyTweaks['cdn_files']; $all_key = array_search("all", $cdn_files); $font_key = array_search("font", $cdn_files); $all_url = ($all_key !== FALSE) ? $cdn_urls[$all_key] : ''; $font_url = ($font_key !== FALSE) ? $cdn_urls[$font_key] : ''; if( $font_url ){ $cdn_url = $font_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( ! filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $cdn_url = ''; } } $combine_css = ( isset($minifyTweaks['css_combine']) && $minifyTweaks['css_combine'] == 'on' ) ? true : false; $exc_elementor = ( isset($minifyTweaks['css_excelem']) && $minifyTweaks['css_excelem'] == 'on' ) ? true : false; $excluded_urls = ( isset($minifyTweaks['exclude_css_urls']) && $minifyTweaks['exclude_css_urls'] ) ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_css_urls']) : array(); $excluded_urls = (is_array($excluded_urls)) ? $excluded_urls : array(); $minifier->minify_css_files($html, $excluded_urls, $combine_css, $exc_elementor, $cdn_url); } if( isset($minifyTweaks['lazy_render']) && $minifyTweaks['lazy_render'] ){ $lazy_render_elems = preg_split('/\r\n|[\r\n]/', $minifyTweaks['lazy_render']); $lazy_render_elems = (is_array($lazy_render_elems)) ? $lazy_render_elems : array(); if( $lazy_render_elems ){ $minifier->lazy_render_elements($html, $lazy_render_elems); } } if( isset($minifyTweaks['js_minify']) && $minifyTweaks['js_minify'] == 'on' ){ $combine_js = ( isset($minifyTweaks['js_combine']) && $minifyTweaks['js_combine'] == 'on' ) ? true : false; $exc_elementor = ( isset($minifyTweaks['js_excelem']) && $minifyTweaks['js_excelem'] == 'on' ) ? true : false; $excluded_urls = ( isset($minifyTweaks['exclude_js_urls']) && $minifyTweaks['exclude_js_urls'] ) ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_js_urls']) : array(); $excluded_urls = (is_array($excluded_urls)) ? $excluded_urls : array(); $minifier->minify_js_files($html, $excluded_urls, $combine_js, $exc_elementor, $cdn_url); } if( isset($minifyTweaks['js_defer']) && $minifyTweaks['js_defer'] == 'on' ){ $current_link = (isset($_SERVER["HTTPS"]) && $_SERVER["HTTPS"] === "on" ? "https" : "http") . "://".$_SERVER['HTTP_HOST']."".$_SERVER['REQUEST_URI']; $current_link = rtrim($current_link, "/"); if( ! isset($minifyTweaks['defer_homeonly']) || $minifyTweaks['defer_homeonly'] == 'off' || ($minifyTweaks['defer_homeonly'] == 'on' && $current_link == home_url()) ){ $exclude_jq = false; $deferred_keywords = $minifyTweaks['deferred_keywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['deferred_keywords']) : array(); $deferred_keywords = is_array($deferred_keywords) ? $deferred_keywords : array(); $minifier->toolkit_defer_files($html, $exclude_jq, $deferred_keywords); if( isset($minifyTweaks['jsdefer_inline']) && $minifyTweaks['jsdefer_inline'] == 'on' ){ $minifier->toolkit_defer_inline($html, $deferred_keywords); } } } if( isset($minifyTweaks['cdn_enable']) && $minifyTweaks['cdn_enable'] == 'yes' && isset($minifyTweaks['cdn_url']) && is_array($minifyTweaks['cdn_url']) && $minifyTweaks['cdn_url'] && isset($minifyTweaks['cdn_files']) && is_array($minifyTweaks['cdn_files']) && $minifyTweaks['cdn_files'] ){ $excluded_keywords = $minifyTweaks['exclude_cdn_urls'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_cdn_urls']) : array(); $excluded_keywords = is_array($excluded_keywords) ? $excluded_keywords : array(); $cdn_urls = $minifyTweaks['cdn_url']; $cdn_files = $minifyTweaks['cdn_files']; $all_key = array_search("all", $cdn_files); $js_key = array_search("js", $cdn_files); $css_key = array_search("css", $cdn_files); $jscss_key = array_search("jscss", $cdn_files); $font_key = array_search("font", $cdn_files); $img_key = array_search("img", $cdn_files); $all_url = ($all_key !== FALSE) ? $cdn_urls[$all_key] : ''; $js_url = ($js_key !== FALSE) ? $cdn_urls[$js_key] : ''; $css_url = ($css_key !== FALSE) ? $cdn_urls[$css_key] : ''; $jscss_url = ($jscss_key !== FALSE) ? $cdn_urls[$jscss_key] : ''; $font_url = ($font_key !== FALSE) ? $cdn_urls[$font_key] : ''; $img_url = ($img_key !== FALSE) ? $cdn_urls[$img_key] : ''; $cdn_url = ''; if( $js_url ){ $cdn_url = $js_url; } elseif( $jscss_url ){ $cdn_url = $jscss_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'js', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $css_url ){ $cdn_url = $css_url; } elseif( $jscss_url ){ $cdn_url = $jscss_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'css', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $font_url ){ $cdn_url = $font_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'font', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $img_url ){ $cdn_url = $img_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'img', $cdn_url, $excluded_keywords); } } $buffer = $html; } if( isset($cacheSetting['cache_pages']) && $cacheSetting['cache_pages'] == 'on' && $cache->page_should_cache() ){ $cache->set_cached_page($buffer); } return $buffer; } } if( !function_exists('toolkit_remove_minify_css_js_files') ){ function toolkit_remove_minify_css_js_files( $path ) { if( $path ){ if( $path == TOOLKIT_FOR_ELEMENTOR_MASTER_PATH ){ update_option('toolkit_preload_cache_meta', []); } $files = glob($path.'/*'); } else { $files = false; } if( $files ){ foreach($files as $file){ delete_folder_and_content($file); } } } } if( !function_exists('delete_folder_and_content') ){ function delete_folder_and_content($path){ if (is_dir($path) === true) { $files = array_diff(scandir($path), array('.', '..')); foreach ($files as $file) { delete_folder_and_content(realpath($path) . '/' . $file); } return rmdir($path); } elseif (is_file($path) === true) { return unlink($path); } return false; } } if( !function_exists('toolkit_enqueue_template_css') ){ function toolkit_enqueue_template_css() { global $post; if( is_object($post) ){ $temp_args = array( 'post_type' => 'elementor_library', 'post_status' => 'publish', 'posts_per_page'=> -1, 'orderby' => 'title', 'order' => 'ASC', 'fields' => 'ids', 'meta_query' => array( array( 'key' => '_elementor_template_type', 'value' => $post->post_type, ) ) ); $templates = get_posts($temp_args); if( $templates ){ $template_id = $templates[0]; if( file_exists(WP_CONTENT_DIR . '/uploads/elementor/css/post-' . $template_id . '.css') ){ $href = WP_CONTENT_URL . '/uploads/elementor/css/post-' . $template_id . '.css'; wp_enqueue_style( "elementor-post-" . $template_id, $href, array(), false, 'all'); } } } } } if( ! function_exists('toolkit_encrypt_string') ){ function toolkit_encrypt_string($string){ if( trim($string) ){ $array = str_split($string); if( count($array) > 4 ){ $return = ""; for( $i = 0; $i < count($array); $i++ ){ if( $i < (count($array) - 4) ){ $return .= "*"; } else { $return .= $array[$i]; } } return $return; } } return $string; } } if( ! function_exists('toolkit_admin_display_notice') ){ function toolkit_admin_display_notice(){ $current_url = remove_query_arg('import', $_SERVER['REQUEST_URI']); $current_url = remove_query_arg('hterror', $current_url); $protocol = (is_ssl()) ? 'https:' : 'http:'; $redirect_url = $protocol . "//" . $_SERVER['HTTP_HOST'] . $current_url; if( isset($_GET['import']) && $_GET['import'] == 'file' ){ echo '
'; echo '

' . __('ToolKit settings have imported successfully.') . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_GET['import']) && $_GET['import'] == 'fail' ){ echo '
'; echo '

' . __('Error: Failed to import settings, invalid file.') . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_GET['hterror']) && $_GET['hterror'] == 'none' ){ echo '
'; echo '

' . __("Error: We couldn't detect an htaccess file in your root directory.") . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_SESSION['toolkit_warning_notice']) ){ echo '
'; echo '

' . $_SESSION['toolkit_warning_notice'] . '

'; echo 'Dismiss this notice.'; echo '
'; unset($_SESSION['toolkit_warning_notice']); } if( isset($_SESSION['toolkit_info_notice']) ){ echo '
'; echo '

' . $_SESSION['toolkit_info_notice'] . '

'; echo 'Dismiss this notice.'; echo '
'; unset($_SESSION['toolkit_info_notice']); } } } Conversiones – Agencia Digital | Adhiart 360

Etiqueta: Conversiones

El remarketing: Cómo aprovechar al máximo las oportunidades de venta

En el mundo del marketing digital, una estrategia efectiva para aumentar las conversiones y maximizar el retorno de la inversión es el remarketing. Esta poderosa técnica permite a las empresas alcanzar nuevamente a los usuarios que previamente interactuaron con su sitio web, pero no completaron una acción deseada, como una compra o una suscripción. En […]

¿Cómo medir la satisfacción del usuario con tu sitio web?

En el competitivo mundo en línea de hoy, medir y mejorar la satisfacción del usuario con tu sitio web se ha vuelto esencial para el éxito de cualquier empresa. La satisfacción del usuario no solo se refleja en la retención de clientes, sino que también influye en la reputación de la marca y en la […]

Landing page: Importancia y ventajas

En el mundo actual, la presencia en línea es esencial para cualquier empresa que desee mantenerse relevante y competitiva en su mercado. Una de las herramientas más importantes en el arsenal de cualquier negocio en línea es una landing page efectiva. En este artículo, hablaremos sobre qué es una landing page, su importancia y las […]

¿Qué son lo Call to Action (CTA) y por qué son importantes?

Si alguna vez has visitado un sitio web, has visto un anuncio en línea o has recibido un correo electrónico de marketing, es probable que hayas visto un llamado a la acción, también conocido como CTA. Los llamados a la acción son elementos cruciales en la publicidad y el marketing en línea, y su efectividad […]