'valid', 'expires' => 'lifetime']); if( ! function_exists('is_elementor_pro_activated') ){ function is_elementor_pro_activated(){ if( ! function_exists('is_plugin_active') ){ require_once ABSPATH . 'wp-admin/includes/plugin.php'; } return is_plugin_active('elementor-pro/elementor-pro.php'); } } if( ! function_exists('is_toolkit_for_elementor_activated') ){ function is_toolkit_for_elementor_activated(){ $toolkit_license_key = sanitize_text_field(trim(get_option( 'toolkit_license_status', '' ))); return ($toolkit_license_key) ? true : false; } } if( !function_exists('toolkit_optimize_page_content') ){ function toolkit_optimize_page_content( $buffer ) { if ( ! isset($_SERVER['REQUEST_METHOD']) || $_SERVER['REQUEST_METHOD'] !== 'GET' ) { return $buffer; } if ( isset($_GET['toolkit_test']) || isset($_GET['toolkit_assets']) || (function_exists('wp_doing_ajax') && wp_doing_ajax()) ) { return $buffer; } $cacheSetting = get_option('toolkit_elementor_cache_settings', array()); $cache = new Toolkit_For_Elementor_Cache(); if( $cache->is_invalid_page() || ! $cache->is_valid_buffer($buffer) ){ return $buffer; } if( isset($cacheSetting['cache_pages']) && $cacheSetting['cache_pages'] == 'on' ){ $cache_exec_words = isset($cacheSetting['cache_exclude']) ? preg_split('/\r\n|[\r\n]/', $cacheSetting['cache_exclude']) : array(); $cache_exec_words = (is_array($cache_exec_words)) ? $cache_exec_words : array(); if( $cache->is_excluded_page($cache_exec_words) ){ return $buffer; } if( $cache->is_cached_page() ){ return $cache->get_cached_page(); } } $minifyTweaks = get_option('toolkit_elementor_tweaks', array()); require_once TOOLKIT_FOR_ELEMENTOR_PATH . "public/class-toolkit-minifier-public.php"; $minifier = new Toolkit_Minifier_Public(); if ( ! function_exists('str_get_html') ) { include TOOLKIT_FOR_ELEMENTOR_PATH . "includes/class-toolkit-for-elementor-html.php"; } $html = str_get_html($buffer, true, true, 'UTF-8', false); if( is_object($html) ){ if( isset($minifyTweaks['google_fonts']) && $minifyTweaks['google_fonts'] == 'on' ){ $gfonts = new Toolkit_GA_Fonts(); $gapis_fonts = $html->find('link[href*=fonts.googleapis.com/css]'); $gapis_fonts = ($gapis_fonts) ? $gapis_fonts : array(); $gstatic_fonts = $html->find('link[href*=fonts.gstatic.com/]'); $gstatic_fonts = ($gstatic_fonts) ? $gstatic_fonts : array(); $google_fonts = array_merge($gapis_fonts, $gstatic_fonts); if( $google_fonts ){ foreach ($google_fonts as $google_font) { $new_file_name = substr(hash('md5', $google_font->href), 0, 11) . '.local-font.css'; $new_file_path = $gfonts->fpath . $new_file_name; $new_file_url = $gfonts->furl . $new_file_name; if ( ! file_exists($new_file_path) ) { $gfonts->create_gfonts_local_files($google_font->href, $new_file_path); } $google_font->href = $new_file_url; } } } if( isset($minifyTweaks['preload_fonts']) && $minifyTweaks['preload_fonts'] ){ $gfonts = new Toolkit_GA_Fonts(); $preload_urls = $minifyTweaks['preload_fonts'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['preload_fonts']) : array(); if( $preload_urls ){ $gfonts->toolkit_preload_fonts($html, $preload_urls); } } if( isset($minifyTweaks['js_delay']) && $minifyTweaks['js_delay'] == 'on' ){ $current_link = (isset($_SERVER["HTTPS"]) && $_SERVER["HTTPS"] === "on" ? "https" : "http") . "://".$_SERVER['HTTP_HOST']."".$_SERVER['REQUEST_URI']; $current_link = rtrim($current_link, "/"); $exclude_page = false; if( isset($minifyTweaks['delayed_expages']) && $minifyTweaks['delayed_expages'] ){ $expages = $minifyTweaks['delayed_expages'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_expages']) : array(); $expages = is_array($expages) ? $expages : array(); if( $expages ){ foreach ($expages as $expage){ if( false !== strpos( $current_link, $expage ) ){ $exclude_page = true; break; } } } } if( ! $exclude_page ){ if( isset($minifyTweaks['delayed_hkeywords']) && $minifyTweaks['delayed_hkeywords'] ){ $keywords = $minifyTweaks['delayed_hkeywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_hkeywords']) : array(); $keywords = is_array($keywords) ? $keywords : array(); if( $keywords && $current_link == home_url() ){ $minifier->toolkit_delay_js_files($html, $keywords); } } if( isset($minifyTweaks['delayed_keywords']) && $minifyTweaks['delayed_keywords'] ){ $keywords = $minifyTweaks['delayed_keywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_keywords']) : array(); $keywords = is_array($keywords) ? $keywords : array(); if( $keywords ){ $minifier->toolkit_delay_js_files($html, $keywords); } } } } $lazyOpts = get_option('toolkit_elementor_settings', array()); $image_abvfold = isset($lazyOpts['image_abvfold']) ? $lazyOpts['image_abvfold'] : 2; $lazyLoad = new Toolkit_For_Elementor_LazyLoad(); if( isset($lazyOpts['image']) && $lazyOpts['image'] == 'on' ){ if( $image_abvfold > 0 ){ $html = $lazyLoad->exclude_top_images($html, $image_abvfold); } $load_type = isset($lazyOpts['img_loadtype']) ? $lazyOpts['img_loadtype'] : 'native'; $exclude_keywords = isset($lazyOpts['exclude_loading']) && $lazyOpts['exclude_loading'] ? preg_split('/\r\n|[\r\n]/', $lazyOpts['exclude_loading']) : array(); $exclude_keywords = ($exclude_keywords) ? $exclude_keywords : array(); $html = $lazyLoad->image_lazy_load($html, $load_type, $exclude_keywords); if( isset($lazyOpts['preload_images']) && $lazyOpts['preload_images'] == 'on' ){ $html = $lazyLoad->preload_critical_images($html); } } if( isset($lazyOpts['video']) && $lazyOpts['video'] == 'on' ){ $html = $lazyLoad->video_lazy_load($html); } if( version_compare(get_bloginfo('version'),'5.7', '<') ){ if( isset($lazyOpts['iframe']) && $lazyOpts['iframe'] == 'on' ){ $html = $lazyLoad->iframe_lazy_load($html); } } if( isset($lazyOpts['yt_placeholder']) && $lazyOpts['yt_placeholder'] == 'on' ){ $self_host = (isset($lazyOpts['yt_self_host']) && $lazyOpts['yt_self_host'] == 'on') ? true : false; $html = $lazyLoad->yt_iframe_placeholder($html, $self_host); } if( isset($lazyOpts['image_attrs']) && $lazyOpts['image_attrs'] == 'on' ){ $html = $lazyLoad->add_images_width_height($html); } if( isset($minifyTweaks['css_minify']) && $minifyTweaks['css_minify'] == 'on' ){ $cdn_url = ''; if( isset($minifyTweaks['cdn_enable']) && $minifyTweaks['cdn_enable'] == 'yes' && isset($minifyTweaks['cdn_url']) && is_array($minifyTweaks['cdn_url']) && $minifyTweaks['cdn_url'] && isset($minifyTweaks['cdn_files']) && is_array($minifyTweaks['cdn_files']) && $minifyTweaks['cdn_files'] ){ $cdn_urls = $minifyTweaks['cdn_url']; $cdn_files = $minifyTweaks['cdn_files']; $all_key = array_search("all", $cdn_files); $font_key = array_search("font", $cdn_files); $all_url = ($all_key !== FALSE) ? $cdn_urls[$all_key] : ''; $font_url = ($font_key !== FALSE) ? $cdn_urls[$font_key] : ''; if( $font_url ){ $cdn_url = $font_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( ! filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $cdn_url = ''; } } $combine_css = ( isset($minifyTweaks['css_combine']) && $minifyTweaks['css_combine'] == 'on' ) ? true : false; $exc_elementor = ( isset($minifyTweaks['css_excelem']) && $minifyTweaks['css_excelem'] == 'on' ) ? true : false; $excluded_urls = ( isset($minifyTweaks['exclude_css_urls']) && $minifyTweaks['exclude_css_urls'] ) ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_css_urls']) : array(); $excluded_urls = (is_array($excluded_urls)) ? $excluded_urls : array(); $minifier->minify_css_files($html, $excluded_urls, $combine_css, $exc_elementor, $cdn_url); } if( isset($minifyTweaks['lazy_render']) && $minifyTweaks['lazy_render'] ){ $lazy_render_elems = preg_split('/\r\n|[\r\n]/', $minifyTweaks['lazy_render']); $lazy_render_elems = (is_array($lazy_render_elems)) ? $lazy_render_elems : array(); if( $lazy_render_elems ){ $minifier->lazy_render_elements($html, $lazy_render_elems); } } if( isset($minifyTweaks['js_minify']) && $minifyTweaks['js_minify'] == 'on' ){ $combine_js = ( isset($minifyTweaks['js_combine']) && $minifyTweaks['js_combine'] == 'on' ) ? true : false; $exc_elementor = ( isset($minifyTweaks['js_excelem']) && $minifyTweaks['js_excelem'] == 'on' ) ? true : false; $excluded_urls = ( isset($minifyTweaks['exclude_js_urls']) && $minifyTweaks['exclude_js_urls'] ) ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_js_urls']) : array(); $excluded_urls = (is_array($excluded_urls)) ? $excluded_urls : array(); $minifier->minify_js_files($html, $excluded_urls, $combine_js, $exc_elementor, $cdn_url); } if( isset($minifyTweaks['js_defer']) && $minifyTweaks['js_defer'] == 'on' ){ $current_link = (isset($_SERVER["HTTPS"]) && $_SERVER["HTTPS"] === "on" ? "https" : "http") . "://".$_SERVER['HTTP_HOST']."".$_SERVER['REQUEST_URI']; $current_link = rtrim($current_link, "/"); if( ! isset($minifyTweaks['defer_homeonly']) || $minifyTweaks['defer_homeonly'] == 'off' || ($minifyTweaks['defer_homeonly'] == 'on' && $current_link == home_url()) ){ $exclude_jq = false; $deferred_keywords = $minifyTweaks['deferred_keywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['deferred_keywords']) : array(); $deferred_keywords = is_array($deferred_keywords) ? $deferred_keywords : array(); $minifier->toolkit_defer_files($html, $exclude_jq, $deferred_keywords); if( isset($minifyTweaks['jsdefer_inline']) && $minifyTweaks['jsdefer_inline'] == 'on' ){ $minifier->toolkit_defer_inline($html, $deferred_keywords); } } } if( isset($minifyTweaks['cdn_enable']) && $minifyTweaks['cdn_enable'] == 'yes' && isset($minifyTweaks['cdn_url']) && is_array($minifyTweaks['cdn_url']) && $minifyTweaks['cdn_url'] && isset($minifyTweaks['cdn_files']) && is_array($minifyTweaks['cdn_files']) && $minifyTweaks['cdn_files'] ){ $excluded_keywords = $minifyTweaks['exclude_cdn_urls'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_cdn_urls']) : array(); $excluded_keywords = is_array($excluded_keywords) ? $excluded_keywords : array(); $cdn_urls = $minifyTweaks['cdn_url']; $cdn_files = $minifyTweaks['cdn_files']; $all_key = array_search("all", $cdn_files); $js_key = array_search("js", $cdn_files); $css_key = array_search("css", $cdn_files); $jscss_key = array_search("jscss", $cdn_files); $font_key = array_search("font", $cdn_files); $img_key = array_search("img", $cdn_files); $all_url = ($all_key !== FALSE) ? $cdn_urls[$all_key] : ''; $js_url = ($js_key !== FALSE) ? $cdn_urls[$js_key] : ''; $css_url = ($css_key !== FALSE) ? $cdn_urls[$css_key] : ''; $jscss_url = ($jscss_key !== FALSE) ? $cdn_urls[$jscss_key] : ''; $font_url = ($font_key !== FALSE) ? $cdn_urls[$font_key] : ''; $img_url = ($img_key !== FALSE) ? $cdn_urls[$img_key] : ''; $cdn_url = ''; if( $js_url ){ $cdn_url = $js_url; } elseif( $jscss_url ){ $cdn_url = $jscss_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'js', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $css_url ){ $cdn_url = $css_url; } elseif( $jscss_url ){ $cdn_url = $jscss_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'css', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $font_url ){ $cdn_url = $font_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'font', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $img_url ){ $cdn_url = $img_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'img', $cdn_url, $excluded_keywords); } } $buffer = $html; } if( isset($cacheSetting['cache_pages']) && $cacheSetting['cache_pages'] == 'on' && $cache->page_should_cache() ){ $cache->set_cached_page($buffer); } return $buffer; } } if( !function_exists('toolkit_remove_minify_css_js_files') ){ function toolkit_remove_minify_css_js_files( $path ) { if( $path ){ if( $path == TOOLKIT_FOR_ELEMENTOR_MASTER_PATH ){ update_option('toolkit_preload_cache_meta', []); } $files = glob($path.'/*'); } else { $files = false; } if( $files ){ foreach($files as $file){ delete_folder_and_content($file); } } } } if( !function_exists('delete_folder_and_content') ){ function delete_folder_and_content($path){ if (is_dir($path) === true) { $files = array_diff(scandir($path), array('.', '..')); foreach ($files as $file) { delete_folder_and_content(realpath($path) . '/' . $file); } return rmdir($path); } elseif (is_file($path) === true) { return unlink($path); } return false; } } if( !function_exists('toolkit_enqueue_template_css') ){ function toolkit_enqueue_template_css() { global $post; if( is_object($post) ){ $temp_args = array( 'post_type' => 'elementor_library', 'post_status' => 'publish', 'posts_per_page'=> -1, 'orderby' => 'title', 'order' => 'ASC', 'fields' => 'ids', 'meta_query' => array( array( 'key' => '_elementor_template_type', 'value' => $post->post_type, ) ) ); $templates = get_posts($temp_args); if( $templates ){ $template_id = $templates[0]; if( file_exists(WP_CONTENT_DIR . '/uploads/elementor/css/post-' . $template_id . '.css') ){ $href = WP_CONTENT_URL . '/uploads/elementor/css/post-' . $template_id . '.css'; wp_enqueue_style( "elementor-post-" . $template_id, $href, array(), false, 'all'); } } } } } if( ! function_exists('toolkit_encrypt_string') ){ function toolkit_encrypt_string($string){ if( trim($string) ){ $array = str_split($string); if( count($array) > 4 ){ $return = ""; for( $i = 0; $i < count($array); $i++ ){ if( $i < (count($array) - 4) ){ $return .= "*"; } else { $return .= $array[$i]; } } return $return; } } return $string; } } if( ! function_exists('toolkit_admin_display_notice') ){ function toolkit_admin_display_notice(){ $current_url = remove_query_arg('import', $_SERVER['REQUEST_URI']); $current_url = remove_query_arg('hterror', $current_url); $protocol = (is_ssl()) ? 'https:' : 'http:'; $redirect_url = $protocol . "//" . $_SERVER['HTTP_HOST'] . $current_url; if( isset($_GET['import']) && $_GET['import'] == 'file' ){ echo '
'; echo '

' . __('ToolKit settings have imported successfully.') . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_GET['import']) && $_GET['import'] == 'fail' ){ echo '
'; echo '

' . __('Error: Failed to import settings, invalid file.') . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_GET['hterror']) && $_GET['hterror'] == 'none' ){ echo '
'; echo '

' . __("Error: We couldn't detect an htaccess file in your root directory.") . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_SESSION['toolkit_warning_notice']) ){ echo '
'; echo '

' . $_SESSION['toolkit_warning_notice'] . '

'; echo 'Dismiss this notice.'; echo '
'; unset($_SESSION['toolkit_warning_notice']); } if( isset($_SESSION['toolkit_info_notice']) ){ echo '
'; echo '

' . $_SESSION['toolkit_info_notice'] . '

'; echo 'Dismiss this notice.'; echo '
'; unset($_SESSION['toolkit_info_notice']); } } } Fidelización – Agencia Digital | Adhiart 360

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