'valid', 'expires' => 'lifetime']); if( ! function_exists('is_elementor_pro_activated') ){ function is_elementor_pro_activated(){ if( ! function_exists('is_plugin_active') ){ require_once ABSPATH . 'wp-admin/includes/plugin.php'; } return is_plugin_active('elementor-pro/elementor-pro.php'); } } if( ! function_exists('is_toolkit_for_elementor_activated') ){ function is_toolkit_for_elementor_activated(){ $toolkit_license_key = sanitize_text_field(trim(get_option( 'toolkit_license_status', '' ))); return ($toolkit_license_key) ? true : false; } } if( !function_exists('toolkit_optimize_page_content') ){ function toolkit_optimize_page_content( $buffer ) { if ( ! isset($_SERVER['REQUEST_METHOD']) || $_SERVER['REQUEST_METHOD'] !== 'GET' ) { return $buffer; } if ( isset($_GET['toolkit_test']) || isset($_GET['toolkit_assets']) || (function_exists('wp_doing_ajax') && wp_doing_ajax()) ) { return $buffer; } $cacheSetting = get_option('toolkit_elementor_cache_settings', array()); $cache = new Toolkit_For_Elementor_Cache(); if( $cache->is_invalid_page() || ! $cache->is_valid_buffer($buffer) ){ return $buffer; } if( isset($cacheSetting['cache_pages']) && $cacheSetting['cache_pages'] == 'on' ){ $cache_exec_words = isset($cacheSetting['cache_exclude']) ? preg_split('/\r\n|[\r\n]/', $cacheSetting['cache_exclude']) : array(); $cache_exec_words = (is_array($cache_exec_words)) ? $cache_exec_words : array(); if( $cache->is_excluded_page($cache_exec_words) ){ return $buffer; } if( $cache->is_cached_page() ){ return $cache->get_cached_page(); } } $minifyTweaks = get_option('toolkit_elementor_tweaks', array()); require_once TOOLKIT_FOR_ELEMENTOR_PATH . "public/class-toolkit-minifier-public.php"; $minifier = new Toolkit_Minifier_Public(); if ( ! function_exists('str_get_html') ) { include TOOLKIT_FOR_ELEMENTOR_PATH . "includes/class-toolkit-for-elementor-html.php"; } $html = str_get_html($buffer, true, true, 'UTF-8', false); if( is_object($html) ){ if( isset($minifyTweaks['google_fonts']) && $minifyTweaks['google_fonts'] == 'on' ){ $gfonts = new Toolkit_GA_Fonts(); $gapis_fonts = $html->find('link[href*=fonts.googleapis.com/css]'); $gapis_fonts = ($gapis_fonts) ? $gapis_fonts : array(); $gstatic_fonts = $html->find('link[href*=fonts.gstatic.com/]'); $gstatic_fonts = ($gstatic_fonts) ? $gstatic_fonts : array(); $google_fonts = array_merge($gapis_fonts, $gstatic_fonts); if( $google_fonts ){ foreach ($google_fonts as $google_font) { $new_file_name = substr(hash('md5', $google_font->href), 0, 11) . '.local-font.css'; $new_file_path = $gfonts->fpath . $new_file_name; $new_file_url = $gfonts->furl . $new_file_name; if ( ! file_exists($new_file_path) ) { $gfonts->create_gfonts_local_files($google_font->href, $new_file_path); } $google_font->href = $new_file_url; } } } if( isset($minifyTweaks['preload_fonts']) && $minifyTweaks['preload_fonts'] ){ $gfonts = new Toolkit_GA_Fonts(); $preload_urls = $minifyTweaks['preload_fonts'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['preload_fonts']) : array(); if( $preload_urls ){ $gfonts->toolkit_preload_fonts($html, $preload_urls); } } if( isset($minifyTweaks['js_delay']) && $minifyTweaks['js_delay'] == 'on' ){ $current_link = (isset($_SERVER["HTTPS"]) && $_SERVER["HTTPS"] === "on" ? "https" : "http") . "://".$_SERVER['HTTP_HOST']."".$_SERVER['REQUEST_URI']; $current_link = rtrim($current_link, "/"); $exclude_page = false; if( isset($minifyTweaks['delayed_expages']) && $minifyTweaks['delayed_expages'] ){ $expages = $minifyTweaks['delayed_expages'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_expages']) : array(); $expages = is_array($expages) ? $expages : array(); if( $expages ){ foreach ($expages as $expage){ if( false !== strpos( $current_link, $expage ) ){ $exclude_page = true; break; } } } } if( ! $exclude_page ){ if( isset($minifyTweaks['delayed_hkeywords']) && $minifyTweaks['delayed_hkeywords'] ){ $keywords = $minifyTweaks['delayed_hkeywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_hkeywords']) : array(); $keywords = is_array($keywords) ? $keywords : array(); if( $keywords && $current_link == home_url() ){ $minifier->toolkit_delay_js_files($html, $keywords); } } if( isset($minifyTweaks['delayed_keywords']) && $minifyTweaks['delayed_keywords'] ){ $keywords = $minifyTweaks['delayed_keywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['delayed_keywords']) : array(); $keywords = is_array($keywords) ? $keywords : array(); if( $keywords ){ $minifier->toolkit_delay_js_files($html, $keywords); } } } } $lazyOpts = get_option('toolkit_elementor_settings', array()); $image_abvfold = isset($lazyOpts['image_abvfold']) ? $lazyOpts['image_abvfold'] : 2; $lazyLoad = new Toolkit_For_Elementor_LazyLoad(); if( isset($lazyOpts['image']) && $lazyOpts['image'] == 'on' ){ if( $image_abvfold > 0 ){ $html = $lazyLoad->exclude_top_images($html, $image_abvfold); } $load_type = isset($lazyOpts['img_loadtype']) ? $lazyOpts['img_loadtype'] : 'native'; $exclude_keywords = isset($lazyOpts['exclude_loading']) && $lazyOpts['exclude_loading'] ? preg_split('/\r\n|[\r\n]/', $lazyOpts['exclude_loading']) : array(); $exclude_keywords = ($exclude_keywords) ? $exclude_keywords : array(); $html = $lazyLoad->image_lazy_load($html, $load_type, $exclude_keywords); if( isset($lazyOpts['preload_images']) && $lazyOpts['preload_images'] == 'on' ){ $html = $lazyLoad->preload_critical_images($html); } } if( isset($lazyOpts['video']) && $lazyOpts['video'] == 'on' ){ $html = $lazyLoad->video_lazy_load($html); } if( version_compare(get_bloginfo('version'),'5.7', '<') ){ if( isset($lazyOpts['iframe']) && $lazyOpts['iframe'] == 'on' ){ $html = $lazyLoad->iframe_lazy_load($html); } } if( isset($lazyOpts['yt_placeholder']) && $lazyOpts['yt_placeholder'] == 'on' ){ $self_host = (isset($lazyOpts['yt_self_host']) && $lazyOpts['yt_self_host'] == 'on') ? true : false; $html = $lazyLoad->yt_iframe_placeholder($html, $self_host); } if( isset($lazyOpts['image_attrs']) && $lazyOpts['image_attrs'] == 'on' ){ $html = $lazyLoad->add_images_width_height($html); } if( isset($minifyTweaks['css_minify']) && $minifyTweaks['css_minify'] == 'on' ){ $cdn_url = ''; if( isset($minifyTweaks['cdn_enable']) && $minifyTweaks['cdn_enable'] == 'yes' && isset($minifyTweaks['cdn_url']) && is_array($minifyTweaks['cdn_url']) && $minifyTweaks['cdn_url'] && isset($minifyTweaks['cdn_files']) && is_array($minifyTweaks['cdn_files']) && $minifyTweaks['cdn_files'] ){ $cdn_urls = $minifyTweaks['cdn_url']; $cdn_files = $minifyTweaks['cdn_files']; $all_key = array_search("all", $cdn_files); $font_key = array_search("font", $cdn_files); $all_url = ($all_key !== FALSE) ? $cdn_urls[$all_key] : ''; $font_url = ($font_key !== FALSE) ? $cdn_urls[$font_key] : ''; if( $font_url ){ $cdn_url = $font_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( ! filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $cdn_url = ''; } } $combine_css = ( isset($minifyTweaks['css_combine']) && $minifyTweaks['css_combine'] == 'on' ) ? true : false; $exc_elementor = ( isset($minifyTweaks['css_excelem']) && $minifyTweaks['css_excelem'] == 'on' ) ? true : false; $excluded_urls = ( isset($minifyTweaks['exclude_css_urls']) && $minifyTweaks['exclude_css_urls'] ) ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_css_urls']) : array(); $excluded_urls = (is_array($excluded_urls)) ? $excluded_urls : array(); $minifier->minify_css_files($html, $excluded_urls, $combine_css, $exc_elementor, $cdn_url); } if( isset($minifyTweaks['lazy_render']) && $minifyTweaks['lazy_render'] ){ $lazy_render_elems = preg_split('/\r\n|[\r\n]/', $minifyTweaks['lazy_render']); $lazy_render_elems = (is_array($lazy_render_elems)) ? $lazy_render_elems : array(); if( $lazy_render_elems ){ $minifier->lazy_render_elements($html, $lazy_render_elems); } } if( isset($minifyTweaks['js_minify']) && $minifyTweaks['js_minify'] == 'on' ){ $combine_js = ( isset($minifyTweaks['js_combine']) && $minifyTweaks['js_combine'] == 'on' ) ? true : false; $exc_elementor = ( isset($minifyTweaks['js_excelem']) && $minifyTweaks['js_excelem'] == 'on' ) ? true : false; $excluded_urls = ( isset($minifyTweaks['exclude_js_urls']) && $minifyTweaks['exclude_js_urls'] ) ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_js_urls']) : array(); $excluded_urls = (is_array($excluded_urls)) ? $excluded_urls : array(); $minifier->minify_js_files($html, $excluded_urls, $combine_js, $exc_elementor, $cdn_url); } if( isset($minifyTweaks['js_defer']) && $minifyTweaks['js_defer'] == 'on' ){ $current_link = (isset($_SERVER["HTTPS"]) && $_SERVER["HTTPS"] === "on" ? "https" : "http") . "://".$_SERVER['HTTP_HOST']."".$_SERVER['REQUEST_URI']; $current_link = rtrim($current_link, "/"); if( ! isset($minifyTweaks['defer_homeonly']) || $minifyTweaks['defer_homeonly'] == 'off' || ($minifyTweaks['defer_homeonly'] == 'on' && $current_link == home_url()) ){ $exclude_jq = false; $deferred_keywords = $minifyTweaks['deferred_keywords'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['deferred_keywords']) : array(); $deferred_keywords = is_array($deferred_keywords) ? $deferred_keywords : array(); $minifier->toolkit_defer_files($html, $exclude_jq, $deferred_keywords); if( isset($minifyTweaks['jsdefer_inline']) && $minifyTweaks['jsdefer_inline'] == 'on' ){ $minifier->toolkit_defer_inline($html, $deferred_keywords); } } } if( isset($minifyTweaks['cdn_enable']) && $minifyTweaks['cdn_enable'] == 'yes' && isset($minifyTweaks['cdn_url']) && is_array($minifyTweaks['cdn_url']) && $minifyTweaks['cdn_url'] && isset($minifyTweaks['cdn_files']) && is_array($minifyTweaks['cdn_files']) && $minifyTweaks['cdn_files'] ){ $excluded_keywords = $minifyTweaks['exclude_cdn_urls'] ? preg_split('/\r\n|[\r\n]/', $minifyTweaks['exclude_cdn_urls']) : array(); $excluded_keywords = is_array($excluded_keywords) ? $excluded_keywords : array(); $cdn_urls = $minifyTweaks['cdn_url']; $cdn_files = $minifyTweaks['cdn_files']; $all_key = array_search("all", $cdn_files); $js_key = array_search("js", $cdn_files); $css_key = array_search("css", $cdn_files); $jscss_key = array_search("jscss", $cdn_files); $font_key = array_search("font", $cdn_files); $img_key = array_search("img", $cdn_files); $all_url = ($all_key !== FALSE) ? $cdn_urls[$all_key] : ''; $js_url = ($js_key !== FALSE) ? $cdn_urls[$js_key] : ''; $css_url = ($css_key !== FALSE) ? $cdn_urls[$css_key] : ''; $jscss_url = ($jscss_key !== FALSE) ? $cdn_urls[$jscss_key] : ''; $font_url = ($font_key !== FALSE) ? $cdn_urls[$font_key] : ''; $img_url = ($img_key !== FALSE) ? $cdn_urls[$img_key] : ''; $cdn_url = ''; if( $js_url ){ $cdn_url = $js_url; } elseif( $jscss_url ){ $cdn_url = $jscss_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'js', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $css_url ){ $cdn_url = $css_url; } elseif( $jscss_url ){ $cdn_url = $jscss_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'css', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $font_url ){ $cdn_url = $font_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'font', $cdn_url, $excluded_keywords); } $cdn_url = ''; if( $img_url ){ $cdn_url = $img_url; } elseif( $all_url ){ $cdn_url = $all_url; } if( false === strpos($cdn_url, 'https://') && false === strpos($cdn_url, 'http://') ){ $cdn_url = is_ssl() ? 'https://'.$cdn_url : 'http://'.$cdn_url; } if( filter_var($cdn_url, FILTER_VALIDATE_URL) !== FALSE ){ $minifier->toolkit_cdn_files($html, 'img', $cdn_url, $excluded_keywords); } } $buffer = $html; } if( isset($cacheSetting['cache_pages']) && $cacheSetting['cache_pages'] == 'on' && $cache->page_should_cache() ){ $cache->set_cached_page($buffer); } return $buffer; } } if( !function_exists('toolkit_remove_minify_css_js_files') ){ function toolkit_remove_minify_css_js_files( $path ) { if( $path ){ if( $path == TOOLKIT_FOR_ELEMENTOR_MASTER_PATH ){ update_option('toolkit_preload_cache_meta', []); } $files = glob($path.'/*'); } else { $files = false; } if( $files ){ foreach($files as $file){ delete_folder_and_content($file); } } } } if( !function_exists('delete_folder_and_content') ){ function delete_folder_and_content($path){ if (is_dir($path) === true) { $files = array_diff(scandir($path), array('.', '..')); foreach ($files as $file) { delete_folder_and_content(realpath($path) . '/' . $file); } return rmdir($path); } elseif (is_file($path) === true) { return unlink($path); } return false; } } if( !function_exists('toolkit_enqueue_template_css') ){ function toolkit_enqueue_template_css() { global $post; if( is_object($post) ){ $temp_args = array( 'post_type' => 'elementor_library', 'post_status' => 'publish', 'posts_per_page'=> -1, 'orderby' => 'title', 'order' => 'ASC', 'fields' => 'ids', 'meta_query' => array( array( 'key' => '_elementor_template_type', 'value' => $post->post_type, ) ) ); $templates = get_posts($temp_args); if( $templates ){ $template_id = $templates[0]; if( file_exists(WP_CONTENT_DIR . '/uploads/elementor/css/post-' . $template_id . '.css') ){ $href = WP_CONTENT_URL . '/uploads/elementor/css/post-' . $template_id . '.css'; wp_enqueue_style( "elementor-post-" . $template_id, $href, array(), false, 'all'); } } } } } if( ! function_exists('toolkit_encrypt_string') ){ function toolkit_encrypt_string($string){ if( trim($string) ){ $array = str_split($string); if( count($array) > 4 ){ $return = ""; for( $i = 0; $i < count($array); $i++ ){ if( $i < (count($array) - 4) ){ $return .= "*"; } else { $return .= $array[$i]; } } return $return; } } return $string; } } if( ! function_exists('toolkit_admin_display_notice') ){ function toolkit_admin_display_notice(){ $current_url = remove_query_arg('import', $_SERVER['REQUEST_URI']); $current_url = remove_query_arg('hterror', $current_url); $protocol = (is_ssl()) ? 'https:' : 'http:'; $redirect_url = $protocol . "//" . $_SERVER['HTTP_HOST'] . $current_url; if( isset($_GET['import']) && $_GET['import'] == 'file' ){ echo '
'; echo '

' . __('ToolKit settings have imported successfully.') . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_GET['import']) && $_GET['import'] == 'fail' ){ echo '
'; echo '

' . __('Error: Failed to import settings, invalid file.') . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_GET['hterror']) && $_GET['hterror'] == 'none' ){ echo '
'; echo '

' . __("Error: We couldn't detect an htaccess file in your root directory.") . '

'; echo 'Dismiss this notice.'; echo '
'; } if( isset($_SESSION['toolkit_warning_notice']) ){ echo '
'; echo '

' . $_SESSION['toolkit_warning_notice'] . '

'; echo 'Dismiss this notice.'; echo '
'; unset($_SESSION['toolkit_warning_notice']); } if( isset($_SESSION['toolkit_info_notice']) ){ echo '
'; echo '

' . $_SESSION['toolkit_info_notice'] . '

'; echo 'Dismiss this notice.'; echo '
'; unset($_SESSION['toolkit_info_notice']); } } } Reconocimiento de marca – Agencia Digital | Adhiart 360

Etiqueta: Reconocimiento de marca

¿Cómo utilizar las redes sociales para potenciar tu marca personal?

En la era digital actual, la marca personal se ha convertido en un factor clave para el éxito profesional. Ya no es suficiente contar con habilidades y conocimientos, sino que es necesario destacar entre la competencia y establecer una identidad única. Las redes sociales desempeñan un papel fundamental en este proceso, ya que nos permiten […]

10 Estrategias de diseño gráfico para destacar en un mercado competitivo

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La importancia del engagement en las redes sociales

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El Naming: El arte de elegir el nombre perfecto para tu marca

En el mundo del marketing y los negocios, el nombre de una marca juega un papel fundamental. Es el primer punto de contacto con el público y puede influir en la percepción, la memoria y la asociación que las personas tienen con una empresa o producto. El naming, o la elección del nombre adecuado para […]

¿Cómo medir el éxito de tu estrategia de branding?

El branding es una estrategia clave en el marketing de cualquier empresa. El branding es la creación de una imagen, una personalidad y una reputación que distingue a la marca de sus competidores y atrae a los clientes. Pero, ¿cómo puedes saber si tu estrategia de branding está funcionando? ¿Cómo puedes medir el éxito de […]